We set out to make price changes quickly and accurately in markets, stores and all sales points, to eliminate the difference that may arise between the shelf price and the cash register price, to increase the operational speed of the processes, to create a more efficient experience in the processes, to reduce environmental problems caused by unnecessary paper use and to provide maximum overtime efficiency to employees. Brands that prefer the ESL system can realise their multi-channel strategies without loss of time - satisfaction - profit. While providing a faster and interactive working environment for employees, the most up-to-date and detailed information can always be shared with customers on the label.